In a post earlier this week on the Romance University blog, Avon romance editor Lucia Macro listed four items on her "personal wish list" for historical romance submissions, including this at #2:
A word about those heroes: lately, contemporary romance heroes have been super-sexy, self-assured, and single minded in their pursuit of the heroine. And while she can give as good as she gets, these men know who they want and they stop at nothing to get her. And readers are responding—in droves. It might be worthwhile to take a page from the contemporaries and give us heroes to swoon over.
Though I'm sure that marketers would prefer it otherwise, the caretaking fantasy is not the only fantasy in which women indulge. And I for one am not willing to give up the myriad delights of my diverse romantic desires to purchase the same fantasy over and over again. I swoon over many different types of heroes, not only (or in the case of Christian Grey, not at all) over the hyper-obsessive alpha. I may have checked the Crossfire books out of the library, but I'll be placing putting my book-buying dollars in baskets far more diverse than those containing Christian Grey, Gideon Cross, and their look-alike progeny.
How do you, readers, fight against marketing forces that strive to homogenize romance? Or do you enjoy riding the wave of a trend, for as long as it lasts?